Ethics, Advocacy & Your Rights

Guiding principles for PHA practitioners and what they mean for you

Practitioner and client in a calm, respectful consultation

At PHA, we believe that ethical, respectful, and informed care is at the heart of every practitioner-client relationship. This page explains the principles our practitioners uphold, what you can expect when working with a PHA practitioner, and how we support you in making empowered health choices.

Ethical care is grounded in respectful, collaborative relationships. Our Code of Ethics reflects the values you should experience when engaging with a PHA practitioner — feeling heard, supported, and empowered throughout your care.

PHA Code of Ethics

1. Treat everyone with respect

You have the right to be heard in a safe, welcoming space. Aggressive or controlling behaviour is not acceptable.

2. Act in the best interest of your clients and colleagues

Your safety, comfort, confidentiality, and wellbeing are always the top priority.

3. Work collaboratively and communicate effectively

Clear, open communication supports safe and effective care.

4. Take responsibility for your own actions

Practitioners are accountable for their actions and responses. Clients are also encouraged to take an active role in their own health decisions, communicating openly and making informed choices.

5. Acknowledge we are all equals regardless of role

Every person matters, and every voice deserves respect.

6. Always remain lawful

All care is provided within the law and ethical boundaries.

7. Empower people to take responsibility for their own health

You are supported to make informed, confident health choices.

8. Commit to self-improvement and learning new things

Practitioners continually develop their skills and knowledge.

9. Always do your best for yourself and others

Personal wellbeing and service to others go hand in hand.

10. Embrace an integrated approach

Holistic care recognises there is no one-size-fits-all approach.

Health Advocacy

Client attending a healthcare appointment with a support advocate

Did you know...

* that you can bring an "advocate" to your health appointments? An advocate can be a family member, a friend, or someone from a health advocacy group. They ask the questions you may forget, and they are your voice if you feel overwhelmed.

* that you have the right to seek a second opinion?

* that you have the right to refuse a medical treatment? (Politely, of course!)

Health advocacy recognises that people may benefit from support during healthcare appointments. A trusted supporter, such as a family member or a good friend, can help ask questions, clarify information, and ensure the patient’s voice is heard.

Key health advocacy resources include:

The BRAIN Mnemonic — A Quick Guide For Patients

The BRAIN framework helps you make informed decisions about your healthcare by prompting you to consider key aspects before agreeing to any treatment or procedure. It stands for:

  • B – Benefits: What are the benefits (of this medication/treatment)?
  • R – Risks: What are the risks?
  • A – Alternatives: What other options exist?
  • I – Intuition: Ask yourself: How does this feel for me? What is my gut telling me?
  • N – Nothing: What happens if I want to wait and see, or if I decide to do nothing?

Before making a healthcare decision, run through each point of the BRAIN framework. You can write down answers, discuss them with your practitioner, or bring a trusted supporter to help ask the questions. This ensures your choices are thoughtful, informed, and aligned with your values and preferences.


Downloadable Guide
Helpful Resources for Health Advocates

Practical tips and downloadable guides to support someone attending healthcare appointments.

  • Help prepare questions in advance
  • Support clear communication during the appointment
  • Ask for clarification when needed
  • Take notes and recall key information
  • Respect the patient’s autonomy and choices

Downloadable Guides

These guides complement the BRAIN framework and practical tips above, helping advocates be confident and effective.

At PHA, we believe everyone deserves care that is both respectful and well-informed. You should feel confident asking questions and actively participating in your healthcare. Whether you are making decisions for yourself or supporting someone else, these resources are designed to help you navigate your healthcare journey with more clarity.

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